Brian J. Farrell, Marketing Consultant

Links & Resources

Advertising & Marketing

  • AdSlogans.com - Database of advertising and marketing slogans.
  • WikiQuote.org - List of advertising slogans.
  • Ad Access - Collection of advertising from the golden age of copywriting.
  • AdCritic - Hundreds of televised ads for study (subscription required).
  • TVParty.com - Outrageous TV commercials.
  • AdFlip.com - Largest searchable database of classic print ads, membership site, $14 for 7 days.
  • HarpWeek.com - Copies of ads from Harper's Weekly during the 1800s.
  • About.com - Advertising section.
  • MediaBids.com - Discounted space advertising in newspapers and magazines.
  • 48HourPrint.com - Fast, affordable, quality printing.
  • DigitalRoom.com - Digital printing and posters.
  • My1Stop - Commercial Printing at Competitive Prices

Pay-Per-Click Advertising

Software and Tools

Writing

Copywriting

Copywriting Newsletters & Blogs

Library Resources

  • SRDS - Standard Rate and Data Services directory of mailing lists.
  • Chase's Calendar of Events - good to use when writing press releases.
  • The Oxbridge Directory of Newsletters (ODN) or use www.mediafinder.com for an online version ($).
  • Jersey Clicks - Online library tools and databases (must have valid library card from participating municipalities).

HTML Tricks

  • Browser redirects: <meta http-equiv="refresh" content="0; url=page.html">
  • Browser bar text: <a href="http://www.url.com" title="this text shows when hovering on IE">
  • Acronyms: <acronym title="HyperText Markup Language">HTML</acronym>
  • Favicons:
    <LINK REL="ICON" HREF="favicon.ico"> (for title bar)
    <LINK REL="SHORTCUT ICON" HREF="favicon.ico"> (for shortcuts/bookmarks menu)
  • If buying or selling links, be sure to include the "nofollow" property to avoid link spamming:
    <a href="http://www/anysite.com" rel="nofollow">Link</a>
    This tells the search engine spiders to not include this link in link-popularity calculations.

Places To Submit Articles

Cool Tools

Blogs

CSS and Style Sheets

SEO Tools

  • URL Trends - View trend reports of your current and previous Google PageRank, Alexa Rank and incoming links for your website.
  • GoRank's Tools - Keyword Rank Tracker, Keyword Density Analyzer, Link Popularity Checker, and more.
  • GoogleRankings - Check the ranking of a web page in Google - requires Google API key (free).
  • YahooSearchRankings - Free online SEO tool to check the position of your website in the search engine of Yahoo.
  • SEOmoz - Excellent online SEO tutorial
  • DigitalPoint.com - search engine positioning tool.
  • W3 Schools - Free online web building tutorials.

Bookmarking Websites (where you control the linking text)

Other Links

  • FreeAudioConferencing.com - Free conference call / bridge line.
  • Archimedes' Laboratory - Puzzle website.
  • SCORE - Counselors To America's Small Business.
  • SBA - United States Small Business Administration.
  • EasiMedia - Free business resource CD.
  • PhotoStamps.com - Make your own personalized postage stamps.
  • Constant Content - Browse and purchase fresh content for your website.
  • Manta - Business information & research (company profiles, data, reports, articles & more).
  • Area Printing - Commercial printing company for custom printing services. Online ordering of full color brochures, business cards, posters, and more.

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