Comments for brian farrell http://bfarrell.com the social seller :: enabling sales with social media Fri, 17 Feb 2012 14:18:21 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Our newest social sellers by Leo Franchi http://bfarrell.com/2012/02/our-newest-social-sellers/#comment-291 Leo Franchi Fri, 17 Feb 2012 14:18:21 +0000 http://bfarrell.com/?p=653#comment-291 The Fastest Growing Medium, Social Media, Get connected! It's what people are talking about. The Fastest Growing Medium, Social Media, Get connected! It’s what people are talking about.

]]> Comment on Find Your Next – Book Review by Andrea Kates http://bfarrell.com/2011/11/find-your-next-book-review/#comment-231 Andrea Kates Tue, 29 Nov 2011 12:40:05 +0000 http://bfarrell.com/?p=564#comment-231 Brian--you added valuable insights to the concepts in Find Your Next. The goal of the book is to make it easy for everyone to apply this new approach and your summary painted a perfect picture of the practical application of cross-industry thinking. Thank you for such a thoughtful review. Brian–you added valuable insights to the concepts in Find Your Next. The goal of the book is to make it easy for everyone to apply this new approach and your summary painted a perfect picture of the practical application of cross-industry thinking. Thank you for such a thoughtful review.

]]> Comment on The Marketing Equation by Brian Farrell http://bfarrell.com/2011/09/the-marketing-equation/#comment-221 Brian Farrell Thu, 17 Nov 2011 21:04:28 +0000 http://bfarrell.com/?p=318#comment-221 Great question. I suppose if you layered on another formula -- that is, cost per lead or cost per sale, you could then play around with the variables to see how this impacts. Of course, you'd have to assign a value to free leads, even if it's just an opportunity cost, so that the calculations return a figure. Great question. I suppose if you layered on another formula — that is, cost per lead or cost per sale, you could then play around with the variables to see how this impacts. Of course, you’d have to assign a value to free leads, even if it’s just an opportunity cost, so that the calculations return a figure.

]]> Comment on The Marketing Equation by Peter http://bfarrell.com/2011/09/the-marketing-equation/#comment-220 Peter Thu, 17 Nov 2011 15:33:38 +0000 http://bfarrell.com/?p=318#comment-220 Brian, have you ever seen a sales and marketing equation that factors in the cost of marketing? I'm looking for an equation that helps evaluate the effectiveness of each sales opportunity and factors in the cost of generating that opportunity. For example, A high closing rate is great, but if it costs you 40% of your gross revenue it's not such a success. On the contrary free leads (sales opportunities) are great but not if your closing rate is 2%. Any thoughts? Brian, have you ever seen a sales and marketing equation that factors in the cost of marketing? I’m looking for an equation that helps evaluate the effectiveness of each sales opportunity and factors in the cost of generating that opportunity. For example, A high closing rate is great, but if it costs you 40% of your gross revenue it’s not such a success. On the contrary free leads (sales opportunities) are great but not if your closing rate is 2%. Any thoughts?

]]> Comment on My Two Favorite WordPress Plugins by Brian Farrell http://bfarrell.com/2011/06/my-two-favorite-wordpress-plugins/#comment-2 Brian Farrell Thu, 23 Jun 2011 13:59:56 +0000 http://bfarrell.com/?p=195#comment-2 I'd also like to mention AddThis. It's installation and placement is so seamless, that I completely forgot to include it! AddThis makes sharing easy. Simple. http://www.addthis.com/ I’d also like to mention AddThis. It’s installation and placement is so seamless, that I completely forgot to include it!

AddThis makes sharing easy. Simple.

http://www.addthis.com/

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