Category Archives: Book Reviews

Find Your Next – Book Review

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Could this book help your company find it's next competitive edge?

Could the Business Genome ® approach help your company find it’s next competitive edge? The answer is yes, and Andrea Kates clearly lays out the reasons why in Find Your Next (McGraw Hill, 2011). Her thesis is simple: traditional management, product development and marketing require radical change.

Follow her four-step blueprint to uncover your business’s DNA, evolve your strategy and build your future:

  • Sort through your options and assess hunches
  • Match your genome to other successful business models
  • Hybridize your company by grafting new ideas with proven successes
  • Adapt and thrive by breaking old habits and starting new trends

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The Social Media Sales Revolution – Book Review

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Hang up the phone, get online and start selling more today!

There no doubt — the future of sales is in social media. The Social Media Sales Revolution by Landy Chase & Kevin Knebl (McGraw Hill, 2011), lays out the new rules for finding customers, building relationships and closing more sales through social media and online networking.

The way we communicate with prospects and customers has changed, and your sales skills need to change if you want to stay in the game. Traditional methods, like cold calling are no longer effective — social networking sites are now your best tools to get in front of clients. The opportunities for developing relationships and selling are enormous on social media, and is based on six simple, yet fundamental, shifts the Internet has created for the future of selling in the B2B marketplace:
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This Meeting Sux – Book Review

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A field guide for meeting participants

Anyone who works has attended meetings of some sort, so carefully read, take notes and use “This Meeting Sux” as your field guide to change meetings for good.

The 12 acts contained in the book are simple keys towards meeting success. They outline the knowledge, skills and actions you’ll need to take the lead in meetings as a participant, rather than relying solely on the meeting’s leaders.

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Enchantment Book Review

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Enchantment by Guy Kawaski

I’ve just finished re-reading a review copy of Enchantment, by Guy Kawasaki. It’s his 10th book, and he’s done it again. We use enchantment (as he explains it) in our social communications to create relationships — whether with other people or with a brand.

If we want to accomplish something, whatever it may be, we’ll need to influence another person to either buy our stuff or buy in to us. It’s the process and use of enchantment that allows it to happen.

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Crush It! Book Review

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Crush It!

Now is the time to cash in on your passion!

This is the second time I’ve read Crush It by Gary Vaynerchuk since I bought it back in 2009, and I was not disappointed. There is pure passion running through his veins! The book is quick and easy to read (142 pages in hardcover), but certainly NOT thin on content and ideas. Here are a few of the ways you can win:

  • Identify your passion (are you sure you know what it is? and can you talk about it better than anyone else?)
  • Make sure you can think of at least fifty content topics to blog about
  • Name your personal brand
  • Write, comment and live your passion

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