The original social marketing strategy?

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Be part of the conversation by helping, rather than selling

Word of mouth referrals from friends, family and other trusted sources have always been the best possible type of inbound marketing, but they’re truly brought to light in today’s social economy.

Referrals vs. traditional marketing
If you market your business the old-fashioned way, you’re probably using broadcast and outbound marketing, such as a commercial on TV or the radio. You’re hoping that: the masses watch (or hear) it, have the problem you solve, remember your name, and then go to the store and buy it.
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Social Media is Like Fly Fishing

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Social media has been compared to many different topics, such as baseball, high school, dating — even Ironman! Today, we add a comparison to fly-fishing.

Fly-fishing is deceptively complex — what looks like a guy or girl flailing arms and fishing line around is really a well-coordinated effort to get a near weightless fly in front of a hungry fish. Just like social media! My sporadic blogging, LinkedIn network updates and drive-by Tweeting looks chaotic, but is all part of my personal branding plan…

Read more: http://www.searchenginepeople.com/blog/social-media-fly-fishing.html

Find Your Next – Book Review

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Could this book help your company find it's next competitive edge?

Could the Business Genome ® approach help your company find it’s next competitive edge? The answer is yes, and Andrea Kates clearly lays out the reasons why in Find Your Next (McGraw Hill, 2011). Her thesis is simple: traditional management, product development and marketing require radical change.

Follow her four-step blueprint to uncover your business’s DNA, evolve your strategy and build your future:

  • Sort through your options and assess hunches
  • Match your genome to other successful business models
  • Hybridize your company by grafting new ideas with proven successes
  • Adapt and thrive by breaking old habits and starting new trends

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The Social Media Sales Revolution – Book Review

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Hang up the phone, get online and start selling more today!

There no doubt — the future of sales is in social media. The Social Media Sales Revolution by Landy Chase & Kevin Knebl (McGraw Hill, 2011), lays out the new rules for finding customers, building relationships and closing more sales through social media and online networking.

The way we communicate with prospects and customers has changed, and your sales skills need to change if you want to stay in the game. Traditional methods, like cold calling are no longer effective — social networking sites are now your best tools to get in front of clients. The opportunities for developing relationships and selling are enormous on social media, and is based on six simple, yet fundamental, shifts the Internet has created for the future of selling in the B2B marketplace:
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Public speaking tips to boost your business

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microphone for public speaking

What's feared more than spiders, heights or the dark?

Afraid of public speaking? My unscientific research proved the fear of public speaking more common than the fears of spiders, heights, darkness and flying. Learning to speak well is a surefire way to boost your business.

First, you’ll have to promote yourself as an expert in your field. I started out speaking and presenting to small, city- and county-based lawyer Bar associations, in front of as few as 4 attorneys. My pay was prestige, and I used these early events as currency for larger, more regional opportunities, such as my recent seminar at the State Bar of Alabama’s Annual Meeting & Legal Expo.

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