Marketing Articles

Introduction to Pay Per Click Marketing
Pay Per Click (PPC) is a marketing term that describes a website's paid request for increased visibility from search engines. The website purchases visibility in the form of ads that are prominently displayed when searchers enter in keywords the advertiser has chosen.

The Marketing Equation
Most business owners typically focus on either one or two aspects of their business: total revenue or net profit. The common mindset is increase one, and you’ll increase the other.

Online Marketing
Successful online marketing is challenging. There are hundreds, if not thousands, of websites, e-books, real books and newsletters vying to get you to part with your hard earned money and teach you how to market online.

Get A Website
Your business doesn't have a website? Did you know the number of Americans online is predicted to double over the next 5 years? And half of all Internet users buy something online, at least once per year, based on their online experience?

Search Engine Optimization - Getting Started
In our previous articles, we covered the basics to get started ("Online Marketing" and "Build Links To Drive Traffic") with your online marketing. Now that your website is up and running, your next step is preparing for Search Engine Optimization (SEO).

Starting an Affiliate Program?
Here are the steps I take and the questions I answer when setting up and managing an affiliate program.