I help sales professionals use social media and personal branding to attract more leads, find new clients and maximize their compensation plans.
sales background
My selling career began very early—first holding bedroom sales of unwanted toys to my brothers and sister, and then selling newspapers, fish and just about anything else I could get my hands on.
Some of the earliest sales training I can remember was from working the repair desk at an electronics retailer, where I mastered the art of upselling service contracts. I realized my position was inherently trustworthy, and my recommendation was rarely refused.
After college, my first “real” job was in the consumer loan business, where I built a referral network of local merchants and retailers, nearly doubling the size of my branch’s loan portfolio.
In the late ’90s, I sold air. Well, technically they were banner ads and sponsorships, but the media was so new, and so intangible, it might as well have been air. After the dot-com crash, I started a search marketing firm, consulting merchants on their Internet marketing strategy.
Today, I lead a sales team in positioning both websites and an alphabet soup of Internet marketing services (PPC, SEO, SEM, SoMe) to professional service providers. I also enjoy coaching and training others on social selling.
what others are saying
“I highly recommend Brian Farrell as an expert, coach and leader. He is always ‘on his game’ yet has a calm demeanor that underlines his confidence and well-earned authority in the field.” — Catherine Cohn
“Having trained 100′s of salespeople and been to more training programs than I can count, I can honestly say that yesterday’s training on selling was one of the best I have been to. Brian was extremely knowledgeable and was able to communicate potentially confusing tech points in a very easy to understand way. His information was practical and easy to apply. It didn’t reinvent the wheel or require a bunch of “go do this” that will never get done, it was just easy. Anyway, he was great, the class was great, and thank you for giving us that opportunity. If you couldn’t already tell, I would highly recommend him.” – Chance Brown, Houston Chronicle
“Brian is an SEO/SEM expert, not only from the technology side, but also on the sales side. He has the unique ability to explain online advertising opportunities and solutions in very clear and easy to understand terms, making customers feel extremely comfortable. He’s also a terrific manager with entrepreneurial drive, that can recognize business opportunities, establish a plan and execute on that plan. I’ve enjoyed working with Brian in the past and look forward to continuing to work with him in the future.” — Peter Previte, R.R.Bowker
“In addition to his deep SEM industry expertise and commitment to the success of his clients, Brian Farrell possesses the rare combination of high intellegence and ‘street’ smarts. These attributes give Brian the ability to develop and implement Internet marketing strategies that are both creative and effective. His proven track record of success is proof of this!” — Gerald Fly, LexisNexis
For more testimonials and reviews, see Brian’s LinkedIn profile.